PETALUMA, CALIFORNIA — Strengthening its position as a leading global manufacturer of whole-home entertainment and control systems, Core Brands today announced that it has named Moscow-based AP Technology the new exclusive ELAN distributor in Russia. Effective immediately, the agreement includes Nice/ELAN’s complete suite of smart home control solutions.

“AP Technology’s existing portfolio and distribution reach is an excellent fit for the comprehensive range of Nice/ELAN control products,” said Jeff Costello, Core Brands Vice President of Sales. “We look forward to working with Vladimir Abramenko and the AP Technology team to grow the base of successful Nice/ELAN dealers designing and installing smart home systems for their customers in Russia.”

According to AP Technology President Vladimir Abramenko, “ELAN develops the most easy-to-use and easy-to-install solutions in the home automation market. With Nice/ELAN’s innovative products, and our strong dealer base in the region, we are confident in our ability to greatly accelerate Nice/ELAN’s growth throughout Russia. We look forward to a very successful relationship.”

At CEDIA 2017 in September, Nice/ELAN unveiled a new affordable remote that will appeal directly to AP Technology’s dealer base and their customers. “ELAN’s new HR10 remote offers an affordably priced hand-held solution to control media rooms and smaller Nice/ELAN systems,” explained Marc Waple, International Sales Manager at Core Brands. “This consumer-friendly price point will appeal to dealers and their customers throughout the Russian market.”