Core Brands Extends Collaboration with Gary Sinise Foundation R.I.S.E Program

Matthew Bail | November 10, 2015
Press Release

PETALUMA, CALIFORNIA, November 10, 2015 – Core Brands, a Nortek, Inc. company (Nasdaq: NTK) and a leader in home entertainment and control technology solutions, today announced the extension of its current collaboration with Gary Sinise Foundation and its R.I.S.E. program. The program builds specially adapted custom Smart Homes, anchored by Nice/ELAN control and automation systems, for American military personnel who have made extreme sacrifices for their country. The extended agreement provides the R.I.S.E. program with control, audio and power management solutions for additional Smart Homes to be built through 2016, many of which include solutions from other Nortek companies.

“The team at Core Brands is honored to be supporting the Sinise Foundation’s R.I.S.E. program,” Core Brands President Joe Roberts said today. “We are particularly grateful to the elite team of Core Brands integrators who are outfitting these homes with Nice/ELAN control systems supported by our power and audio brands. These homes make a significant addition to the independence and mobility of these brave Americans who have sacrificed so much, and we look forward to working on many more homes with Gary Sinise Foundation.”

Gary Sinise FoundationAn Nice/ELAN entertainment and control system is at the heart of each smart home, integrating and controlling climate, security, audio/video and other subsystems to provide maximum comfort and convenience to the veterans and their families. The homes include audio solutions from SpeakerCraft, Niles or Sunfire, plus power protection and conditioning by Panamax and Furman—all from Core Brands. According to Roberts, additional products and solutions have been donated to these smart homes by Core Brands’ Nortek sister companies OmniMount and Nice North America.

R.I.S.E. was established to provide wounded heroes and their families with the necessary resources to overcome their new life challenges. Whether providing home modifications, adapted vehicles, wheelchairs/trackchairs or constructing new specially adapted custom Smart Homes, the Gary Sinise Foundation is committed to helping wounded veterans increase their mobility and reclaim their self-reliance.

“Home is more than a house. It’s literally where we take comfort from the world,” explained Executive Director of Gary Sinise Foundation, Judith Otter. “The contribution being made by Core Brands will help to put 21st century smart home technology at the fingertips of some of the bravest Americans to have ever answered the nation’s call to serve.”

In the video below, Gary Sinise thanks the Nice/ELAN Integrators who install the technology in these Smart Homes.

About Gary Sinise Foundation:

Gary Sinise Foundation honors America’s defenders, veterans, first responders, their families and those in need. Through its R.I.S.E. (Restoring Independence Supporting Empowerment) program, specially adapted Smart Homes are being constructed for severely wounded veterans nationwide. Each one-of-a-kind home is customized to ease the everyday burdens of a wounded hero, their family and caregivers. Other programs include Relief & Resiliency OutreachInvincible Spirit Festivalsthe Lt. Dan BandArts & Entertainment OutreachServing Heroes, and First Responders Outreach. Its latest program, Soaring Valor, is sending WWII veterans to The National WWII Museum and documenting their first-hand accounts of the war. For more information, please visit