Core Brands Promotes Bret Jacob to Director of Builder Sales

Matthew Bail | January 9, 2017
Press Release

PETALUMA, CALIFORNIA, January 9, 2017 – Underscoring its commitment to accelerating its growth in the builder channel, leading automation, audio and power solutions provider Core Brands today announced the promotion of Bret Jacob to Director of Builder Sales, with responsibility for developing and implementing the company’s channel programs in the home and commercial building segments.  In this new position, Jacob reports directly to Core Brands Vice President of Sales Jeff Costello.

Bret Jacob - Director of Builder salesThe market demand for smart homes and buildings grows larger and broader each year,” Costello said today.  “Core Brands is unique in its ability to provide builders and developers of single-family, condo and apartment buildings with scalable, personalized and differentiated smart home solutions that meet the needs of buyers at every major price point.  Led by our Nice/ELAN Control Platform, Core Brands’ growth in the channel has been rapidly increasing. In his new role, Bret brings his experience and passion in the CI channel and specifically in the control category to significantly scale our builder channel business. Bret is absolutely the ideal person for this important new role.”

Bret Jacob recently celebrated his 15-year anniversary with Nice/ELAN and Core Brands, where he advanced to Eastern Regional Director of Sales and has become an industry authority on smart control technology in residential and commercial market applications. “I am excited to leverage the many advantages Core Brands brings to our customers, and look forward to working closely with the dealers to accelerate our mutual growth in the builder channel,” Jacob said today.  “Core Brands has the right combination of control, entertainment and power products – along with great channel partnerships – to bring complete solutions to builders.  My entire focus for the past 15 years has been dedicated to the support and growth of the integrators I serve in the CI channel.  I am particularly looking forward to supporting our top Nice/ELAN dealers around the country with their existing builder relationships and helping them generate new ones.”

Jacob has more than 30 years of experience in the Audio/Video and Control industry with manufacturers as well as residential and commercial installation companies.  Prior to joining Nice/ELAN 15 years ago, Jacob was the founder and Managing Partner of the Seattle, WA based integrator, Tech One Services, where he managed the installation of systems in many of the landmark homes and buildings in the Pacific Northwest.  His career started in retail audio, and led to a seven-year stint in the United States Army Band, where he had the opportunity to perform throughout the United States and Europe while receiving an education in audio engineering.  After his service in the US Army, Jacob held technical, project management, and sales roles with Seattle contractors Signal Communications and System Controls.