Core Brands Promotes Eric Herdman to Product Manager, Nice/ELAN

Matthew Bail | August 30, 2016
Press Release

PETALUMA, CALIFORNIA, August 30, 2016 – Further strengthening its product development team, Core Brands today announced the promotion of industry veteran Eric Herdman to Product Manager for the Nice/ELAN brand, reporting directly to Mike Jordan, Core Brands Vice President, Product Management.

“Eric has consistently impressed me with his knowledge of the Nice/ELAN platform, the eco-system that surrounds it and the dealers who install it,” Jordan said today. “He has a vision of where Nice/ELAN needs to go in the future. Eric is the ideal product manager for the brand.”

Herdman has been a vital part of the Nice/ELAN team since 2007, and has played a key role in developing the award-winning training programs that have empowered Nice/ELAN dealers and installers to make the benefits of the Nice/ELAN control system available to customers around the world. “Eric truly understands the custom installer’s perspective, and we’re thrilled to have him oversee the brand’s hardware product development,” Jordan added.

As Product Manager, Nice/ELAN, Herdman is responsible for the development and implementation of Nice/ELAN’s long-term hardware product strategy and execution.

Herdman began working with Nice/ELAN nine years ago after several years as a successful custom installer. Most recently, he was Core Brands’ Training Program Manager, developing the training programs to support new product and software launches, while also building out the company’s online training initiative. Prior to that, Herdman was Core Brands’ Marketing Content Manager where he developed most of the control product manuals used by Core Brands’ dealers.

“It’s an honor to step into the Nice/ELAN Product Manager role,” Herdman stated. “I look forward to working with Mike and with our software Product Manager Tom McKeon to expand the Nice/ELAN product offerings in ways that create real opportunities for our dealers, providing entertainment and control solutions that accelerate their businesses.”

About Nice/ELAN

ELAN, from Core Brands, develops an award-winning line of whole-house entertainment and control solutions distributed through a comprehensive channel of select dealers throughout the United States, Canada, and countries worldwide.