Dealer KORE Takes High-Performance to a Whole New Level

February 1, 2021

At High-Profile TB12 Performance & Recovery Center in New England  

Success in the extremely competitive arena of professional football requires an outstanding coach, coordinated teamwork and an effective on-field leader. Just ask the GOAT Quarterback who is headed to Super Bowl LV again in 2021. Those rules apply equally in the business world as well.

Recently a team of champions from dealer KORE and TB12, the Performance & Recovery Center that has become legendary for its profound results, came together to make things happen – on and off the field. This Boston-based, multi-zone commercial environment put a successful game plan to work seemingly better than any other. To round out the team, ELAN® and Xantech® products were summoned by KORE to tackle control, presentation and protection of audio, video and media distribution for the downtown facility.

Business owners of all kinds can learn from this playbook. It’s no secret that one of the strongest benefits of Nice North America products is the ability to work seamlessly together. For integrator KORE, this assured them maximized interoperability in addition to facilitating installation – and provided better user experiences throughout their project.

The retail location where TB12 Performance & Recovery Center is located enjoys some of the busiest foot traffic in Boston. Maximizing their visibility and leveraging this prime location required expertise from an experienced, all-star specialty team. Included in the impressive showcase they created is a 16-foot-wide by 9-foot-high video wall that is active 24/7 and faces the Boston Marathon finish line. The entire project was designed and installed by Boston-based KORE installation firm which is operated by KORE Founder Ronnie Zielinski.

The original plan called for an A/V system and control via an Nice/ELAN control system, but that quickly escalated to a video wall with major impact when TB12 ownership learned how a large video wall could attract attention in their high-traffic location. Powered by the Nice/ELAN control system and Xantech’s Video over IP solution, the nearly seamless 4×4 panel video wall covers the lobby’s entire front-facing wall with 16 LG narrow-bezel 55” monitors. KORE programmed multiple options for the video wall, enabling its use as a single large display, a quad-screen formation or a center display with 12 surrounding displays.

“The Nice/ELAN control system was the ideal choice because the user interface is intuitive to use, simple to program and consistent across all controllers,” said Ronnie Zielinski. “Plus, the products are backed by a team that delivers outstanding technical support and end-to-end connectivity that is so critical to these major projects. Because of this advantage, it is easy for TB12 staff to access various content sources for the video wall through the Nice/ELAN mobile app or a nearby Nice/ELAN in-wall touchscreen, providing instant access to promotional videos, marketing messages, cable TV and other content.”

In addition to the AV equipment, KORE also installed a robust, enterprise-grade wireless network to ensure that every client, trainer and guest has a 100 percent reliable, fast connection for any online needs they may have while on site. The main components of the Nice/ELAN automation system are a powerful ELAN gSC10 System Controller and an ELAN S86A Integrated Multi-Room AV Controller. The video wall relies on 16 Xantech Video over IP receivers along with three accompanying transmitters.

TB12 is a comprehensive, customizable training method that maximizes the potential of athletes at any age and at any level. At TB12 Performance & Recovery Center, professional body coaches translate each client’s complete biomechanics and unique goals into comprehensive, customized, sport-specific and position-specific programs that integrate revolutionary concepts in athletic preparation, recovery, nutrition and cognitive training.

“We had a major opportunity to maximize the impact of our storefront space both to draw people in and to serve our patrons,” said Jeff Surette, Senior Vice President of TB12. “It had to be emblematic of the TB12 brand and simultaneously integrate a component that really popped. We wanted something as dynamic and eye-catching as possible – to tell the story of our brands for clients, customers and passersby,” he continued.

TB12 felt comfortable selecting KORE and Ronnie Zielinski because he understood exactly what we wanted to accomplish and knew the level of quality and attention to detail required. Ronnie was the logical choice since he was already familiar with people involved with TB12.

Thanks to KORE, their use of Nice North America and other leading custom integration products, TB12 delivered the big win. Additional products in the project include: Sonos ConnectAccess Networks Controllers, Sony XBR TVs, an LG Video Wall Monitor and others.

It wasn’t the first championship game for KORE. Based in Massachusetts, KORE is an accomplished systems integration firm based on nearly 20 years of experience and specializing in the design, installation, and support of simple to use, high quality technology products. KORE works with architects, builders and interior designers on all sizes of residential and commercial projects for a broad client base throughout the U.S. For more information about KORE, visit


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