ELAN Brings Entertainment Efficiency to Edmonton’s First Bubba Gump Shrimp Co. Restaurant

Matthew Bail | October 9, 2018
Press Release

New automation system streamlines AV control for the seafood eatery.

PETALUMA, CALIFORNIA – When the owners of Edmonton, Alberta’s first Forrest Gump-themed Bubba Gump Shrimp Co. reached out to Zenwire, a local integration firm, they weren’t fully convinced how transformative an automation system could be for the restaurant’s entertainment.

bubba gump Zenwire President and Founder Peter Lau had to first convince them that automation, and specifically, Nice/ELAN®, could streamline their entertainment like never before with the ability to instantly control, manage, and automate the tasks that usually bog down staffers.

“When seeking an AV system for the new venue, the client was skeptical of automation and its capabilities, so we faced the initial challenge of showing them what was possible,” he explained. “All it took was a simple demo with an Nice/ELAN touch panel. Once they could truly see how easy restaurant management could be, they were confident about investing in Nice/ELAN.”

Working with GH Construction & Candatta Inc. during the building process, Lau designed a system around an Nice/ELAN gSC2 system controller. “The gSC2 hardware is free of moving parts, and the operating system is protected with internal redundancies, that when added together, deliver incredibly reliable performance,” Lau added.

The Nice/ELAN system significantly opens up time for Bubba Gump Shrimp Co. staffers by eliminating any “fussing” traditionally spent on managing audio and video components throughout the venue. Along with making life easier for Bubba Gump staff, Nice/ELAN improves the experience for customers – another key selling point Lau used to convince the client to move forward with an automation system.

“During the initial demo, it was also important to point out how the experience for customers was made more enjoyable,” Lau said. “Requests to change the channel or queue up a song can be responded to instantly, which contributes to the overall customer service offered at the restaurant.”

bubba gump insideTwo Nice/ELAN touch panels, located in the front of the restaurant and near the kitchen for easy front-to-back communication, allow Bubba Gump staff one-touch access to the restaurant’s entire AV system. An Nice/ELAN EL-4KPM-V66-A1812 Premium HDMI Audio/Video Matrix switcher distributes audio and video throughout the main restaurant and bar area to nine LG televisions. “The restaurant is constantly showing the Forrest Gump movie on a loop so, with one-touch ease, the staff is able to make sure this signature video is always running on a certain number of the screens on a constant basis,” Lau added.

Now that the client is well aware of exactly what Nice/ELAN delivers, Lau is hopeful this install will be the first of many involving the franchise. “Staff have complimented us on the Nice/ELAN system saying that it is one of the systems in the restaurant they can count on to work reliably time after time,” Lau concluded.

About Zenwire
At Zenwire, we help people with their technology. Manufacturer support can be an unsatisfying experience ending in a trip to the “Returns” line at the store. At Zenwire, we carefully vet each product we sell and when your friendly neighborhood Zen Master delivers it to your home (we won’t leave it on your doorstep), they will give you a tutorial on how to use it or suggest complementary items to use with the product. Avoid the lineups, traffic, and frustration we are here to take care of the details so you can relax and get some Zen into your life!

About Nice/ELAN
ELAN®, part of Nice North America, develops an award-winning line of whole-house entertainment and control solutions distributed through a comprehensive channel of select dealers throughout the United States, Canada, and countries worldwide. The Nice/ELAN 8 update was honored with the “2017 Human Interface Product of the Year” award and continues to expand its intuitive functionality with security, climate, surveillance and video distribution products and integrations.

About Nice North America
Nice North America LLC (NSC) is a global leader in smart connected devices and systems for residential, security, access control, and digital health markets. NSC and its partners have deployed more than 4 million connected systems and over 25 million security and home control sensors and peripherals. Through its family of brands including 2GIG®, Nice/ELAN®, GoControl®, Linear®, Mighty Mule® and Numera®, NSC designs solutions for national telecoms, big box retailers, OEM partners, service providers, security dealers, technology integrators and consumers.

Headquartered in Carlsbad, California, NSC has over 50 years of innovation and is dedicated to addressing the lifestyle and business needs of millions of customers every day. For further information, visit

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