NASCAR Champion Bobby Labonte Blends Rustic Charm with Luxury Tech in Nice/ELAN-Controlled Cabin in the Woods

May 29, 2018
Press Release

PETALUMA, CALIFORNIA, May 29, 2018 — After winning the NASCAR Winston Cup Series Championship in 2000, veteran race car driver Bobby Labonte has been investing in some well-deserved relaxation far from the frenzy of the track. In late 2017, Labonte purchased a 4,000-square foot cabin on over fifteen acres of land within a mile of High Point, North Carolina, with the intention to turn it into his tranquil dream home.

Bobby Labonte with his Nice/ELAN SystemWith leisure top-of-mind, Labonte wanted his laidback abode to include a simple, centralized means of control that could seamlessly manage audio, video, climate, security, and lighting. During the gut-renovation, Labonte asked Jeff Grissett, Co-Owner of local integration firm Advanced Tech Systems, Inc. for his suggestion on a home automation system that could do just that. “I recommended that Bobby invest in theELAN® system because it is the easiest-to-use automation system out there,” Grissett said. “I took Bobby to our showroom in Greensboro to demo Nice/ELAN, and he was immediately sold. All it takes is a few minutes with the Nice/ELAN interface to truly understand how easy it is.”

Grissett and his team installed one Nice/ELAN gSC10 controller paired with an Nice/ELAN S1616A 16×16 Audio Matrix/Amplifier for multi-room audio, and an Nice/ELAN EL­4KM­V88 8×8 HDBaseT Matrix to send video content to all five of the home’s televisions. Advanced Tech Systems integrated the Nice/ELAN system with Lutron for lighting control and Aprilaire for climate control.

“Not only can Bobby and his wife access every system with Nice/ELAN touch panels and remotes, but they can use Amazon Alexa to control their home with voice commands,” Grissett explained. “ELAN’s integration with Alexa really takes ease-of-use to the next level. Our team built over fifty Amazon Alexa event commands through Nice/ELAN, including ‘home’ and ‘away’ scenes. When Bobby says, ‘Alexa, I’m going away,’ Nice/ELAN will turn the lights, music, and televisions off.”

Labonte also desired high quality audio indoors and outdoors. Advanced Tech Systems installed 14SpeakerCraft® in-ceiling AIM275 Speakers, four AIM LCR5 in-walls paired with Sunfire® HRS8 subwoofers in eight rooms of the house, with four SpeakerCraft OE6 speakers on the patio and porch. Together, they provide an immersive yet nearly invisible whole home audio experience.

NASCAR's Bobby Labonte with his Nice/ELAN-Controlled Home“The audio system is really slick. The in-ceiling and in-wall speakers provide the best possible sound quality, but you’d never know they were there unless the sound is on,” Labonte explained. “It is really convenient for us to not have to worry about speakers taking up a lot of space in the room. We can enjoy the rustic nature of the home, but take advantage of modern amenities.”

During the renovation process, Labonte worked with interior designer firm The Decorator’s Edge to seamlessly blend the home’s design with top-of-the-line technology. “Our goal was to turn a cabin into a traditional home and incorporate unique, modern accents,” lead designer Eric Lackey said. “We worked with Jeff Grissett and the Advanced Tech Systems team to position the technology in an unobtrusive way. The end-result is a rustic home in the woods that is equipped with the most advanced smart functionality.”

The Advanced Tech Systems team backed up the new AV system with a Furman F1500­UPS Battery Back-Up with Linear Filtration and Surge Protection in the equipment rack to ensure that the system would run smoothly after the project completed.

NASCAR's Bobby Labonte with his Nice/ELAN System“Power protection is so important, and this Furman product includes a UPS power supply for the equipment that requires battery backup,” Grissett added. “The Furman F1500­UPS also includes BlueBOLT functionality that allows for remote system rebooting and self-healing by sensing when the units lose connection to the internet. BlueBOLT is especially convenient in this home, which is off the beaten path and not easy to locate for servicing.”

Since moving into his dream home, Labonte claims that the Nice/ELAN system has far surpassed his expectations of what owning a smart home really means. “I didn’t think it was possible to harness control of every system in the house with one interface,” Labonte said. “ELAN takes separate systems and puts them together. It just makes life easier.”

About Nice/ELAN
ELAN®, now part of Nice North America, develops an award-winning line of whole-house entertainment and control solutions distributed through a comprehensive channel of select dealers throughout the United States, Canada, and countries worldwide. The Nice/ELAN 8 update was honored with the “2017 Human Interface Product of the Year” award and continues to expand its intuitive functionality, most recently with a full line of IP surveillance cameras and network video recorders.

About Nice North America
Nice North America LLC is a global leader in smart connected devices and systems for residential smart home, security, access control, AV distribution, and digital health markets. NSC and its partners have deployed more than 4 million connected systems and over 25 million security and home control sensors and peripherals.  Through its family of brands including 2GIG®, Nice/ELAN®, Gefen®, GoControl®, Linear®, Mighty Mule® and Numera®, NSC designs solutions for national telecoms, big-box retailers, OEM partners, service providers, security dealers, technology integrators, and consumers.

Headquartered in Carlsbad, California, NSC has over 50 years of innovation and is dedicated to addressing the lifestyle and business needs of millions of customers every day.  For further information, visit