Sound Design Celebrates 20Th Anniversary With Grand Opening Of New Showroom That Makes Home Control The Main Attraction

March 7, 2013
Press Release

Sound Design’s new 4,500 square foot Horseshoe Bay, Texas showroom features top-of-the-line home theater and entertainment products, including the Nice/ELAN® g! Entertainment and Control System.

The showroom also features a 640 square foot simulation room with today’s most advanced golfing, shooting and driving/flight simulators!

PETALUMA, CALIFORNIA – Marking 20 years of success and growth as Texas’ premier custom installation firm, Sound Design is opening a new state-of-the-art home technology showroom in the resort community of Horseshoe Bay, Texas on April 1. The new 4,500 square foot showroom puts the ELAN g! Entertainment and Control System on the main stage, according to owner Chris Bean, who wants to make sure that it is the first thing clients experience when they walk into the entrance living room!

“What better way to celebrate our 20th year as Texas’ premier custom installation firm than to open a beautiful new showroom with all the latest home technologies?,” Bean said. “We’ve learned a lot over the years, and our experience helped us design the new showroom in a way that presents a relaxing, luxurious ambience that appeals to our local clientele. We used the best-of-the-best in every category, from the Runco 63-inch plasma TV framed and hidden by a VisionArt motorized art print to the ultra-high-end CAT MBX Sequoia speakers and of course the Nice/ELAN g! System. We have another showroom in Lakeway, Texas where we’ve been showing off Nice/ELAN g! since the system debuted in 2010. When we first got into custom home installation, multi-room audio and video systems were the biggest client request. Today, we are increasingly finding that homeowners and homebuyers are as interested in complete home control as they are in their TVs and music, if not more so. Expandable, easy to use control systems that utilize mobile devices and simplify home living are going to be major sales drivers of the future for both the CI industry and the home building industry.

“Many of our clients are tech-savvy homeowners who have become mobile tech enthusiasts through their everyday interactions with iPhones and tablets, and they want that same instant satisfaction to apply to their household media and home functions. We’re using the Nice/ELAN g! System to show them that home control can be just as easy as using an iPhone,” he continued. “Just a few years ago, the most common client request was for an amazing home theater to enjoy the newest DVDs or Blu-Rays. Consumer culture is now moving beyond just high-quality audio and video and our clients are demanding easy, fast, total control of everything in the home from their touch panels, smartphone or tablet. Nice/ELAN g! does it in spades, and for many clients it’s simply the best choice out there.”

The showroom is a veritable candy land of top-of-the-line home electronics, starting with the entrance living room that features AV and lighting control from an Nice/ELAN TS10 10-inch in-wall touchscreen, an Nice/ELAN TS2 in-wall touchscreen and an Nice/ELAN HR2 handheld remote. The system distributes audio and video content to an impressive system consisting of a Runco V63 63-inch plasma display, a Planar 2×3 Matrix Wall with six 46” panels, a Planar Mosaic wall with four 46” panels and four 15” square panels, a two-channel audio system that uses two 7-foot-tall CAT MBX Sequoia’s, and a surround system that includes an Integra DTR 50.4 receiver, Newport speakers and two Sunfire HRS-12 subwoofers.

The most unique part of the new showroom is the 640 square foot Simulation Room. Featuring AboutGolf’s newest three-projector continuous curve screen golf simulator, a LaserShot shooting simulator with five-channel surround and 30 competitive games for two players, and a VRX iMotion triple-LCD display driving & flight simulator, this room is literally a virtual playground. Bean wanted to show that he’s an outside-the-box thinker, and that, in this resort community, there is a custom installation professional that can bring dreams to life.

“The Simulation Room is a step forward for CI showroom design and for our company, and it allows us to open the imagination of our clients to show them that anything is possible. Homeowners in Horseshoe Bay are all about recreation and a luxury lifestyle so we wanted to show the unique ways people could enhance their home’s fun factor. From controlling lighting, heating and surveillance cameras on an iPhone to a hyper-realistic golf simulator that makes you feel like you’re really teeing off on the course, our Horseshoe Bay showroom is as state-of-the-art as it can be.”

Sound Design also built a commercial quality home theater that uses a Display Development HD3 projector, a 184” Stewart Filmscreen Luxus Delux screen, A Kaleidescape M300 player connected to a Kaleidescape CinemaOne server in the lobby, a Theta Casablanca III preamp/processor, Theta Compli-blu Blu-ray player, a PrimaCinema server, and a bevy of California Audio Technology speakers, subwoofers and amplifiers.

Since launching in 1993, Sound Design has grown from a car audio and security installation company to become Texas’ premier custom installation firm. Today the company is known for its expertise is designing and installing complete home integration systems, home theaters, surround sound systems, lighting control, central vacuum, security, structured wiring, computer networks and surveillance camera systems. Sound Design specializes in home integration, bringing all of the home’s core subsystems (HVAC, pool control, security, lighting, audio and video, irrigation, garage doors) into one touchscreen control device for every room that can operate all the systems individually. The company currently operates two showrooms to demonstrate the functionalities of its systems.

About Nice/ELAN Home Systems:

Founded in 1990, Nice/ELAN® Home Systems is an industry leading manufacturer of innovative, award-winning whole-house entertainment and control systems that are distributed through a comprehensive channel of select dealers and distributors throughout the United States, Canada and more than 58 countries worldwide. To learn more, visit

ELAN is part of the CORE® Brands division of Nortek, Inc. CORE Brands combines the product and marketing strengths of ten iconic audio, power management and control brands into a single business unit that includes ATON®, BlueBOLT®, Nice/ELAN®, Furman®, Niles®, Panamax®, Proficient®, SpeakerCraft®, Sunfire® and Xantech® brands.

ELAN is a subsidiary of Nortek, Inc., a global, diversified company whose many market-leading brands deliver broad capabilities and a wide array of innovative, technology-driven products and solutions for lifestyle improvement at home and at work. Please visit for more information.