'KORE' Strength and TB12 Use Nice/ELAN Smart Technology


We had a major opportunity to maximize the impact of our storefront space both to draw people in and to serve our patrons. It had to be emblematic of the TB12 brand and simultaneously integrate a component that really popped. We wanted something as dynamic and eye-catching as possible – to tell the story of our brands for clients, customers and passersby.”

— Jeff Surette, Senior Vice President| TB12


The retail location where TB12 Performance & Recovery Center is located enjoys some of the busiest foot traffic in Boston. Maximizing their visibility and leveraging this prime location required expertise from an experienced, all-star specialty team. Included in the impressive showcase they created is a 16-foot-wide by 9-foot-high video wall that is active 24/7 and faces the Boston Marathon finish line. The entire project was designed and installed by Boston-based KORE installation firm which is operated by KORE Founder Ronnie Zielinski.

“The Nice/ELAN control system was the ideal choice because the user interface is intuitive to use, simple to program and consistent across all controllers,” said Zielinski. “Plus, the products are backed by a team that delivers outstanding technical support and end-to-end connectivity that is so critical to these major projects. Because of this advantage, it is easy for TB12 staff to access various content sources for the video wall through the Nice/ELAN mobile app or a nearby Nice/ELAN in-wall touchscreen, providing instant access to promotional videos, marketing messages, cable TV and other content.”

In addition to the AV equipment, KORE also installed a robust, enterprise-grade wireless network to ensure that every client, trainer, and guest has a 100 percent reliable, fast connection for any online needs they may have while on site.